Advertising poster of the Gstaad vacation region with the inscription «Genuuss». ©  (c) unbekannt / Metzger Rottmann Bürge Partner AG

Advertising poster of the Gstaad vacation region with the inscription «Genuuss».

Advertising poster of the Gstaad vacation region with the inscription «Wiinter». ©  (c) unbekannt / Metzger Rottmann Bürge Partner AG

Advertising poster of the Gstaad vacation region with the inscription «Wiinter».

Advertising poster of the Gstaad vacation region with the inscription «Skii». ©  (c) unbekannt / Metzger Rottmann Bürge Partner AG

Advertising poster of the Gstaad vacation region with the inscription «Skii».

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New brand identity & winter campaign

As part of its new corporate design and 2025+ tourism strategy, Gstaad Saanenland Tourism is launching a new winter campaign alongside Skiwelt Gstaad. The long-established slogan «Come Up – Slow Down» is not being replaced, but supplemented and reinforced with the new slogan «Time for more». 

It’s called Gstaad, not Gstad. There’s a good reason for that. When you’re describing something great, you talk it up. And in this case, when you have something really niiice, you stretch out the word and savour it, taking your time. Saanenland is written with two 'a's, too. And in the past, Saanenmöser wasn’t only written with two ‘as – it also had two ‘ö’s! To express the unique beauty, blissful tranquillity and relaxing serenity of the Saanenland, the new campaign continues this old tradition from the local region, by doubling the vowels of beautiful words. This striking campaign, with epic images and a single, apparently misspelled word in large letters, gives the viewer a jolt, draws their attention, gets them engaged – and playfully encapsulates the Gstaad vibe.

In terms of content, the campaign focuses on the unique ‘Gstaad savoir vivre’, which everyone can tap into. For first-time visitors to Gstaad, this may be an unfamiliar experience. After all, enjoyment is an art. Fortunately, it’s one that you can learn. And there’s no place better than here, in the heart of the unique Gstaad landscape. On high peaks and in wide valleys. On wild streams and tranquil lakes. Under a star-studded sky and at five-star hotels. In cosy fondue parlours and fine dining restaurants. Wherever you go in the Gstaad holiday region, enjoying yourself is simply easier, whether you’re new to this relaxed way of life or a seasoned Gstaad aficionado. There’s time for everything here. This time is yours – time for more. Come Up – Slow Down – it’s that simple.



‘That’s exactly what it’s all about. Blissful tranquillity remains the central theme of our story – our brand promise. The new ‘Time for more’ campaign is an inspiring continuation of ‘Come Up – Slow Down’ and adds another layer of meaning. The concept is deeply rooted in the spelling of the town and expresses what GSTAAD represents: time for more ENJOOYMENT. As part of our rebranding process, the launch of the ‘Time for more’ winter campaign marks another important step forward,’ says Flurin Riedi, Tourism Director and CEO of Gstaad Saanenland Tourism.