The starting signal for the 2025 summer campaign has been given

The starting signal for the summer campaign 2025 has been given! The successful winter campaign "Time for more" will continue into the upcoming summer season. The campaign offers a wide range of measures in both the digital and the analog world. It is accompanied by active media work, social media, sales activities and numerous events such as Migros Hiking Sounds on June 7/8. We look forward to a successful summer season with you. 

The aim is to position and communicate Gstaad as a diverse hiking and biking region - in combination with the summer of events, which complements the mountain experience in a mood-enhancing way.

The following measures will help to achieve this: 

• Visuals in public transport and on billboards (analog and digital). - Digital campaigns via social media & Google Ads.
• Targeted outdoor marketing via third-party platforms. 
• Storytelling with Gstaad stories: Animal heroes from the Wasserngrat and Menhuin Festival & Academy stories from here, as well as podcasts Discover the Gstaad holiday region: stories as podcasts
• Sub-campaigns for individual target groups. 
• Paid advertorials on target-group-specific platforms. 
• Production of brochures, flyers and maintenance of summer content on www.gstaad.ch 
• Active media work: media trips. 
• Sales measures: fam trips & participation in trade shows & roadshows on designated markets. 
• Social media, including organization of influencer trips.
• Event marketing: placement & support in organizing events in focus months, coordination & support of top events.