Lauenen Lauenensee fall
Our vision and strategy
Our vision
«Sustainability in Gstaad is both a fine art and a sincere effort to combine Alpine enjoyment with sustainability.»
- We want to create regenerative, resilient and sustainable tourism and develop the holiday region into a beacon for sustainability.
- In doing so, everyone - administrations, the private sector, agriculture, the local population and guests - will actively contribute to sustainable development.
- Our commitment should inspire beyond the organisation and destination.
Freshly groomed ski slope with impressive views and two people skiing
Autumn atmosphere with a sea of fog and sun over Turbachtal valley
Our strategy
«Sustainability is an integral part of our destination strategy. This strategy has been developed together with the 30 largest stakeholders in the region.»
As a destination, we strive for a balance between conservation and further development, and we care for landscape, nature, culture and quality of life. At the same time, we are aware of where we are starting from, including the presence of luxury, for example. However, we also regard this challenge as an opportunity.
«A more sustainable Gstaad» is the path we have chosen. This is less about perfection and more about taking a holistic long-term approach to the topic.
Our strategic fields of action are:
- Promoting sustainability
- Advancing sustainability projects
- Strengthening local cycles
- Fostering authenticity