Projektblog_64: Development Bike Sport with new event formats

The biking offer in the region is constantly developing. The various cycling events in particular have also made a major contribution to this. In 2021, the "Roadbike Summit", a new road bike event, was launched by the Bergkönig Gstaad, organized by Alex Beeler. With 200 participants in the second year of the "Strictly Female" days, a great success was celebrated. The Destination Development & Sustainability department supported the organiser for the development of the event, in function of the specific target group in particular and also in the development of the route.