Marketing activities summer season 2022

"We want to communicate the versatility of the destination Gstaad to the outside world and thus generate added value for the entire region,"

says Ariane Ludwig, Head of Marketing & Sales. It is important to Gstaad Saanenland Tourism to be present with the guest when he chooses a vacation destination for his next winter or summer vacation. That's why GST provides information about what's on offer in the destination via billboards, social media channels and magazines at home and abroad. "It is our concern to achieve a sustainable growth in guest numbers through targeted marketing - 'overtourism' is far from our mind. However, promoting our region is a must, because: Every destination at home and abroad fights for the same guest."