Landscape of snow-covered mountains
Our values and goals
"Considering the end in everything you do is sustainability" (Eric Schweitzer)
Our values
"A more sustainable Gstaad" is committed to the following values:
- We plan strategically, coherently and pragmatically.
- We want to make a difference by including all 3 aspects of sustainability (environment, society, economy).
- We communicate honestly and objectively and plan with foresight and across issues.
- We want to involve everyone in our destination, one step at a time, and hence to forge bonds.
Our goals
«Our ultimate goal is to enable resource-efficient tourism and to achieve a sustainable impact.»
In all our decisions, we always consider ecological, social and economic aspects and manage them prudently.
In doing so, we pursue the following fundamental strategic goals:
- Contributing to the sustainability goals of the UN, the Confederation and the cantons
- Promoting sustainable mobility
- Expanding the circular economy
- Increasing regional added value
- Fostering authenticity
- Triggering innovation
- Systematically developing sustainability
- Supporting partners
- Providing information and orientation for guests and residents
Wide view of the snow-covered Wasserngrat.