© CC BY-NC-ND 4.0 Melanie Uhkoetter / Gstaad Saanenland Tourismus

Strategy and facts

Gain insights into the tourism strategy of the Gstaad vacation region.

Strategy as a download

Tourism Strategy 2025+ Marketing strategy (only in German)

© (c) Yannick_Romagnoli / Bergbahnen Destination Gstaad AG

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Gstaad as a skiing destination: today, tomorrow and in 2050

With its winter marketing campaign, Gstaad is strengthening its position as an attractive ski and winter destination. The new “Skiing pleasure” logo symbolizes fun in the snow from November through April.

Customer Journey (only in German)

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Tourism organization as coordination center (only in German)

Do you want to allow Integration of youtube videos?

Allows the playback of videos, that are hosted on youtube.com. By allowing this feature, you accept the privacy agreement of google.