We make you digitally fit: Google Paid

Basics and Goal Definition

• Introduction to the Google Ads ecosystem - Search Network, Display Network, YouTube, Shopping, and Performance Max.

• Introduction to the Google Ads Manager - Features

Google Campaign Setup

• Preparation for the campaign - Keywords, Titles, and Ad Texts. Presentation of a suitable template.

• Bidding strategies and budgeting

• Audiences and targeting

• Setting up a current campaign and evaluating with the key KPIs