Online Marketing für Hoteliers Teil 2

Online Marketing: Strategies for Visibility and Reach (Part 2)

Deepen your knowledge in online marketing and learn how to optimally utilize digital channels and your website to increase your reach and target potential guests effectively. This half-day session offers practical insights into advanced topics in digital marketing.

Contents of the third half-day:

Social Media and Influencer Marketing: In-depth strategies for successfully utilizing social media platforms and collaborating with influencers. Website Optimization: Best practices for designing a user-friendly and high-performing hotel website. SEO & SEA: Introduction to search engine optimization (SEO) and search engine advertising (SEA) to maximize your online visibility.

Course Objective:
Participants will learn how to strategically use social media, influencer marketing, and their website to sustainably attract more guests and enhance their online success.
This half-day session provides practical tools and impulses for an effective presence in the digital space.

Note:
The courses have a limited number of participants.
Employees of the hotels of the hotelier association can participate with priority.
All other registrations will be considered based on availability and the order of registration.