We make you digitally fit: META Paid

Basics of Business Manager

• Functions in the Business Manager

• Creation of tracking pixels and their use

• Creation of target groups / custom audiences and their significance

Campaign Management in the Ads Manager

• Introduction to the various campaign objectives

• Explanation of the functions in the Creative Hub

• Running a current campaign including information on the new AI features

• Evaluation / analysis of an already launched campaign and explanation of the key KPIs