Sustainable Tourism Days in Bern

For the third time, the industry gathered in Bern to discuss the future of sustainable tourism – and demonstrated how much can be achieved when cooperation and partnerships are at the forefront.

Two inspiring days full of exchanges, discussions and food for thought made one thing clear:

sustainability is not a distant goal, but a shared journey.

ETH professor and climate researcher Reto Knutti summed it up in his keynote speech:

Switzerland is warming at twice the global average rate.

Below 2,000 metres, snow reliability and water availability are already at risk today.

For tourism, this means we must act now – and quickly!

Climate change affects us all – and sustainable tourism means taking responsibility together and acting with foresight.
‘Everyone wants it, few are doing it – you have to do more! It's like wanting it, only more extreme.’ This appeal resonates.
Net zero by 2050 is ambitious, but achievable if we use the big levers:

• Mobility and infrastructure
• Innovation in construction and operation

-> Regional value creation instead of instant flooding

Community as strength

Tourism is not an end in itself. It is a means of stabilising regions and shaping the future. Examples from Kyrgyzstan and Bhutan show how strong communities are created: through shared identity, structures and key individuals.
For us, this means authenticity and regionality rather than short-term trends.

Partnerships and cycles

Sustainability can only be achieved together. Credible partnerships take time and trust – and the courage to break new ground. Whether it's circular economy in the hotel industry or ‘product-as-a-service’ models, we have the tools to conserve resources and drive innovation. The question is: do we wait for the ‘Swiss finish’ or do we become pioneers ourselves?

Digital accessibility and participation

Sustainability is more than just climate protection. It also means also access for all. The Web Content Accessibility Guidelines (WCAG 2.2) are an important step – and nature parks such as Gruyère and Gantrisch show how participation works: projects that combine nature, economy and society and actively involve the population.

Conclusion: Acting together

Whether we see change as a loss or a new beginning is up to us. The opportunities are there – we must seize them. Strengthen partnerships, close cycles, break down barriers.
And perhaps even think bigger – regenerative tourism instead of mere compensation!

The future begins today. 

Only by working together we can make our tourism sustainable, strong and fit for the future.

A big thank you to all participants, speakers and partner organisations – and to the team at the Competence Centre for Sustainability for their excellent organisation!