The wooden mountain restaurant in focus on the local mountain Eggli in summer weather. ©  CC BY-NC-ND 4.0 Melanie Uhkoetter / Bergbahnen Destination Gstaad AG

The wooden mountain restaurant in focus on the local mountain Eggli in summer weather.

 Food truck with the white Rinderberg logo. ©  CC BY-NC-ND 4.0 Micha Riechsteiner / The Alpina Gstaad, Gstaad Saanenland Tourismus

The food truck in the middle of a snowy winter landscape.

The Hotel Gstaad Palace is built like a castle and overlooks the forest. In the background you can see snowy mountains illuminated by the morning sun. ©  CC BY-NC-ND 4.0 unbekannt / Gstaad Saanenland Tourismus, Gstaad Palace

Gstaad Palace with mountains

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Our pioneers

We are proud of the pioneering work and initiatives of private individuals and companies in the holiday region Gstaad. Many projects were already implemented years ago, when sustainability was not yet on everyone's lips. Other companies stand out today with their commitment to combating climate change and are part of the Swisstainable programme (sustainability strategy for Switzerland) in Switzerland. See for yourself:

Clear mountain lake on an early morning - small fog bank between the mountains. Two people walking on the hiking trail on the shore of the lake.

Swisstainable

©  CC BY-NC-ND 4.0 Yannick Romagnoli / Gstaad Saanenland Tourismus

Swisstainable businesses

The Swisstainable labels from the Swiss Tourism Foundation are designed to provide guests with guidance about businesses already actively committed to more sustainable tourism. This programme understands sustainable travel not as doing without, but as a more conscious and enjoyable way of travelling. Guests are especially encouraged to consume regional products during their stay and to experience authentic local culture.

Various businesses in the holiday region Gstaad have earned a Swisstainable Level III and are leading the way in sustainability: 

Swisstainable Level III - Leading

The Alpina Gstaad

The five-star superior hotel in Gstaad is certified with the golden «EarthCheck». The international certification is only achieved with a holistic sustainability management. This includes over 100 ongoing measures and controls in all key areas such as energy efficiency, water resources, ecosystem, air quality, waste management, social and cultural issues, and communication. In addition to this standard, local awareness and exchange is very close to The Alpina Gstaad's heart. The supply chain is one of the points that can have extreme negative impacts and where mostly only the surface is scratched. That's why local, reusable, responsible and natural products are promoted, all products are analyzed and even in the kitchen the «Zero Waste» philosophy is used to encourage rethinking. Attention is also given to the hotel's own bees, which can be visited by hotel guests in the summer.

Castle-like hotel with four floors. The wooden balconies are decorated with red flowers.

Hotel The Alpina Gstaad

©  CC BY-NC-ND 4.0 Adrian Ehrbar Photography / The Alpina Gstaad
Entrance to a youth hostel with a view of snow-covered mountains. ©  CC BY-NC-ND 4.0 Alexander Gempeler / Jugendherberge Saanen-Gstaad

The youth hostel in Saanen.

View from the front of a four-storey building - ground floor is concrete, the rest is light wood. Many windows give the building a friendly face. ©  CC BY-NC-ND 4.0 Alexander Gempeler / Jugendherberge Saanen-Gstaad

Youth Hostel Saanen

©  CC BY-NC-ND 4.0 Alexander Gempeler / Gstaad Saanenland Youth Hostel
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Swisstainable Level III - Leading

Jugendherberge Gstaad Saanenland

Swiss Youth Hostels are committed to sustainability. By sustainability, they mean the consideration of social and ethical concerns as a whole, as well as the sensible use of resources. All hostels comply with the guidelines in the food & beverage sector (e.g. only Swiss meat, seasonal fruits/vegetables, etc.), construction & buildings (Minergie, prefer good quality instead of cheap, etc.) and heat & electricity (100% electricity from hydropower, solar panels, etc.). The employees are regularly trained in their work areas and try to be even more sustainable every day.The Jugi Saanen were created according to the Minergie-P-Eco standard. In 2015, they received the Watt d'Or Prize from the Swiss Federal Office of Energy for excellence in the energy sector in the «Buildings and Space» category. 

Swisstainable Level III - Leading

Hotel Bernerhof Gstaad

The four-star hotel in the heart of Gstaad incorporates the Ibex Fairstay" approach. The focus is on careful use of resources, waste management and the environmental compatibility of purchases and facilities. In addition, the hotel buys directly from regional farms and thus reduces the distance products are transported. Beside buying regional products, with particular attention paid to fair livestock farming, the hotel also harvests its own potatoes in Abländschen (Saanen municipality). The potatoes are planted in early spring, and later in the season you will find them featured on the hotel's menu.

Six-storey chalet-style building with wooden balconies in the morning light.

Hotel Bernerhof Gstaad

©  CC BY-NC-ND 4.0 unbekannt / Hotel Bernerhof
Small chalet-style hotel surrounded by lush grass with terrace and views of wooded mountains.

Mountain hotel "zur Sau" Abländschen

©  CC BY-NC-ND 4.0 unbekannt / Hotel Bernerhof

Swisstainable Level III - Leading

Mountain hotel Zur Sau in Abländschen

The small but fine mountain hotel Zur Sau is located in the village of Abländschen and can be reached from Saanen via the Grieschbach valley. There is now also a connection by post bus in the summertime. The foundation «Prospectus Mons» acts as leaseholder and makes sure that the mountain hotel creates perspectives for the local population and works against emigration. They offer as many fresh products from the region as possible and design their menu seasonally. To achieve this, they use almost 100% products from Abländschen that the valley inhabitants raise or sow themselves: Duroc pigs, guinea fowl, potatoes, rye and spelt, but also their own raw milk herb mountain cheese. Through the cooperation with the Hotel Bernerhof in Gstaad, the sales of the products also increase and the added value (e.g. increased milk price for the farmers in the valley) remains in the region. A worthwhile excursion!

Swisstainable Level III - Leading

Hotel Alpenland Lauenen

The 3-star superior chalet hotel, known as a small, fine ‘hideaway’ in Lauenen, is the latest member of the Swisstainable programme at Level III in the Gstaad holiday region. Sustainability has always been a matter close to the heart of the Hotel Alpenland, as the hotel is located right next to the Rohr-Lauenensee nature reserve. The entire team is committed to sustainability in a variety of ways, be it in the business, in their dealings with each other, in the region and together with their guests. Careful use of resources takes centre stage and the seasonal and regional cuisine reduces the transport routes of the products. Guests are introduced to the uniqueness of nature with numerous hiking and discovery tips. The binoculars and telescopes provided are a must - living sustainability!

The wooden chalet house, Hotel Alpenland in the middle of green meadows. 

The wooden chalet house, Hotel Alpenland in the middle of green meadows.

©  CC BY-NC-ND 4.0 unbekannt / Gstaad Saanenland Tourismus
An orchestra playing at the Gstaad Menuhin Festival & Academy in Gstaad. ©  Bildanfragen und Verwendung bitte bei Christine von Siebenthal (033 748 83 34) anfragen und abklären.

Fidelio – Gstaad Menuhin Festival & Academy

©  (c) Raphael Faux / Gstaad Saanenland Tourismus
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«Mission Menuhin»

Gstaad Menuhin Festival & Academy

With ‘Mission Menuhin’, Gstaad Menuhin Festival & Academy is launching a broad-based initiative for comprehensive sustainability. Step by step, the organisers and their teams are implementing measures. The aim is also to sensitise the public to the need to conserve resources. In collaboration with SBB, they are offering all visitors travelling by public transport a 20% discount on train tickets. Since summer 2023, young artists have received a tree certificate instead of flowers for their performances. In spring 2024, the Gstaad Menuhin Festival team planted 70 trees together with the local forester. All information on accessibility is noted on the OK:GO portal. For their commitment, they received the second highest level (II) from Swisstainable.

Sustainable Textile Care

The Laundry Gstaad

The Laundry Gstaad was established by local hoteliers and was the first cooperative laundry in Switzerland. The goal is and remains that all the hotel laundry is washed locally. The technology used by Laundry Gstaad is unique. The energy and total water consumption could be continually decreased over the last few years, thus protecting valuable resources. This effort was awarded the Watt d’Or in 2014 and the WRP Star in 2017 (award within the laundry industry) for the exemplary concept.

A freshly laundered, white bathrobe hangs on a hanger. A member of staff flattens the bathrobe and folds the collar correctly. ©  CC BY-NC-ND 4.0 Mathias Matti / Laundry Gstaad

Get your bathrobe ready

A stack of ironed and square-folded tablecloths stands in front of an automatic ironing machine. They are white and there are just under 20 of them. The machines in the background are blue and white. ©  CC BY-NC-ND 4.0 Mathias Matti / Laundry Gstaad

Freshly ironed tablecloths

In the centre of the picture is a huge ironing machine. Three employees are preparing the white pillows to be placed on the machine for ironing. ©  CC BY-NC-ND 4.0 Mathias Matti / Laundry Gstaad

Ironing on the machine

The Laundry Gstaad building is a large white hall with a pitched roof. A few cars and vans are parked in front of it. Smoke is rising from the chimney. ©  CC BY-NC-ND 4.0 Mathias Matti / Laundry Gstaad

Laundry Gstaad from the outside

In the centre of the picture is a long corridor with a white floor. Many large washing machines are lined up to the right and left. Everything is made of chrome steel and radiates cleanliness. ©  CC BY-NC-ND 4.0 Mathias Matti / Laundry Gstaad

Laundry washing machines

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The photo is from a modern 10-seater gondola lift. The gondola has black leather benches and lots of glass. The design is oval and looks futuristic. Outside the gondola, another gondola is crossing with two people inside. Outside, the landscape is covered in snow and only on the mountain peaks can you see the sun. ©  CC BY-NC-ND 4.0 Melanie Uhkoetter / Gstaad Saanenland Tourismus

Cable Car Eggli in Winter

A 10-seater gondola of the La Videmanette cable car floats in the air. Below, you can see the green pastures and the cows with their alpine hut. The Vaudois mountains can be seen in the background. ©  CC BY-NC-ND 4.0 Kerstin Sonnekalb / Gstaad Saanenland Tourismus

Gondola Videmanette summer

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Skiwelt Gstaad

Sustainability at the cable cars

The regional mountain cable cars are committed to sustainability via different measures. On the roofs of the mountain restaurants La Videmanette and Eggli, as well as on the valley stations Saanersloch and Eggli for example, modern photovoltaic systems have been installed. Additionally, through GPS-supported snow grooming machines and ecological fuel for the snow grooming machines, further resources have been saved.

Together with the Swiss partner Climeworks, the mountain cable cars of the holiday region Gstaad is decreasing the difficult to avoid emissions resulting from skiing activities. Winter sports enthusiasts can drop off their KeyCard in one of the boxes at the valley station at the end of the day. For each CHF 5 deposit, Climeworks removes 5kg of CO2 from the air. This is done using a special technology called Direct Air Capture.

The first «climate-neutral» company

Frautschi Sport Shop Schönried

The first and so far only retail store in the holiday region Gstaad to be awarded the «climate-neutral company» label by Fokus Zukunft. The sports shop in Schönried can cover a large part of its electricity needs with the in-house solar power system on the roof. To this end, it is important for the company to work more and more - if the market allows it - with brands that produce in Europe and thus stand for shorter transport routes, lower emissions and fair remuneration.

The large rental range is the beacon in terms of sustainability and underlines Frautschi's great commitment. In addition to renting snow sports equipment in winter and mountain bikes and e-bikes in summer, Frautschi has also been renting winter sports clothing for many years. Of course, correct waste separation and avoidance of unnecessary packaging material are also part of this.

©  (c) Chris Ongarello / Frautschi Sports AG
A bird's eye view of the large wooden building. The roof is completely covered with solar panels on both sides. The sun shines on it at an angle. ©  CC BY-NC-ND 4.0 Sonja Kurth / Gstaad Saanenland Tourismus

Simmental Arena from above

On a sunny day, you can see the Simmental Arena in its wooden dress. Three dark blue flags fly in front of it, with the snow-covered mountains behind it. ©  CC BY-NC-ND 4.0 Sonja Kurth / Gstaad Saanenland Tourismus

Simmental Arena

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Simmental Arena, Zweisimmen

The great showcase of sustainable construction is the Simmental Arena. It was completed in 2018. The photovoltaic system on the entire southern roof surface generates electricity for up to 45 households (180'000 kWh per year). This multipurpose building was made of 2'000 cubic meters of certified Swiss wood for that very reason. Zweisimmen is thus transforming itself from a sunny village to a solar energy village on the Rinderberg. The Simmental Arena was awarded the PlusEnergieBau solar prize in 2018.